It's been a few months given that our Europe report, however today we're delighted to announce the publication of the current in our series of research studies on the Social, Digital and Mobile landscapes from around the world.
This new report explores 30 countries across North, Central, and South America and The Caribbean, and contains more than 230 slides with all the essential statistics, data and behavioural signs you have to understand The Americas' digital landscapes.
You can check out the complete report in the SlideShare embed above, or download the total report free of charge right here.
Here are a few of the highlights:
Global Update
As always, we start the report with a fresh appearance at the crucial international stats:
04 Digital Worldwide June 2014 - We Are Social 3
It's worth keeping in mind that we have actually altered our data source for Web users, so there has been a significant changed in the figures reported for this area considering that our Europe report.
In regards to material modifications, there have been some modifications in the global social media platform positions however, with Tencent's WeChat passing Google+ to take the number 5 spot:
05 Social network Position June 2014 - We Are Social 1
Brands coming from China's Tencent now make up three of the leading five social media sites platforms in the world, with Qzone, QQ and WeChat all tape-recording growth in monthly active user (MAU) numbers in the company's most recent quarterly outcomes.
Facebook showed more modest relative growth since our last report, but still tape-recorded 50 million brand-new active users since February.
Google+'s reported active user numbers grew about 14 % in the exact same period, up from 300 million, while LinkedIn published 16 % development in MAUs.
However, the big growth story is WeChat, which published 46 % development-- practically 125 million brand-new MAUs-- because our last upgrade. By comparison, Whatsapp grew simply over 11 % in the exact same duration, adding 50 million brand-new active users.
It's likewise worth noting that more than 200 million individuals around the globe now utilize Facebook's standalone Messenger platform, however this does not bring it into the top 10 positions (yet).
The Americas
07 Digital in the Americas 2014 - We Are Social 1
Added together, the populations of The Americas are approaching 1 billion, accounting for 13 % of the world's complete population.
The area asserts a disproportionate share of the world's users throughout all digital locations though, with social networks revealing particular strength in the region:
08 Americas share 1
Mobile social figures in the area are even more powerful still, with one-quarter of all global mobile social media sites users calling The Americas home.
The Web in The Americas
There are more than 600 million users across The Americas-- 63 % of the area's population-- with 60 % of these users residing in North America:
09 Internet Users in The Americas 2014 - We Are Social 1
Internet penetration differs substantially throughout the region though, from 95 % in Canada to just 12 % in Haiti:
10 Internet Penetration in The Americas 2014 - We Are Social 1
Mobile web usage is growing throughout The Americas too, although mobile's share of total internet traffic varies significantly:
13 Share of Internet Traffic COMPUTER vs Mobile Americas June 2014 - We Are Social 1
Keep in mind that the chart above is based on the share of complete web traffic-- i.e. page views-- as opposed to the variety of real internet users.
Social media site in The Americas
14 Social Media Users Americas 2014 - We Are Social 1
Facebook controls social networks throughout The Americas, with more than 460 million regular monthly active users.
Just like internet use, though, social networks penetration levels differ substantially by country, from 61 % in Chile down to just 7 % in Haiti:
15 Social Media Penetration Americas 2014 - We Are Social 1
Note that Facebook does not report user numbers for Cuba.
It's worth highlighting that the figures for social media sites penetration in individual countries will certainly typically exceed those for web penetration, especially in fast-evolving markets. There might be a variety of reasons for this:
Social media site statistics are often more approximately date than those for web usage, largely since they are gathered by industrial entities on an on-going basis and released at least quarterly to help with marketing sales. In Facebook's case, the month-to-month active user figures are available in nearly real-time.
Many reports on internet usage and penetration omit mobile internet use, meaning lots of mobile-only users aren't consisted of in the web user figures (partially since they're more difficult to identify). However, in many emerging markets, mobile-only use can account for a substantial proportion of web users (even if slow speeds imply they make up a reasonably low share of the total internet traffic). On the other hand, individuals accessing social networks through mobile devices will be counted in social media sites user figures, implying that social networks numbers are often a more precise indication of actual web use and penetration in these markets.
On the other hand, some individuals might have multiple social networks accounts on the same platform, leading to a small inflation of social media users, although we do not anticipate this is the main cause for the distinction between internet and social media usage numbers.
Mobile social networks use prevails amongst social networkers throughout The Americas, with more than 80 % of social media sites users logging in through mobile devices:
17 Mobile Social Media Users Americas 2014 - We Are Social 1
Perhaps unsurprisingly, penetration levels for mobile social follow comparable patterns to those of basic social networks use, although there are some variations between individual nations:
18 Mobile Social network Penetration Americas 2014 - We Are Social 1
These numbers are specifically fascinating when compared with penetration levels for 3G mobile access, which you'll discover below.
Mobile in The Americas
There are simply over 600 million distinct mobile users in The Americas, with each user keeping approximately 1.77 active subscriptions, resulting in more than 1 billion active mobile connections throughout the area:
19 Mobile in The Americas 2014 - We Are Social 1
Behaviour once more varies between individual countries though, with Chile, Argentina, and Brazil all the home of subscription rates well over their populations:
20 Mobile Users in The Americas 2014 - We Are Social 1
Mobile subscriptions aren't all made the exact same though, and there are some considerable differences in between individual nations when it concerns pre- and post-paid contracts:
22 Pre vs Post Pay Mobile Contracts Americas 2014 - We Are Social 1
Similarly, access to faster 3G networks isn't really equally dispersed across the area, ranging from a high of 55 % in the United States to hardly 0.0005 % in Cuba:
24 3G Penetration Americas 2014 - We Are Social 1
As an outcome, access to an affordable, rich mobile internet experience remains evasive for many people across Central and South America, and online marketers will certainly need to craft material and distribution plans accordingly.
Regional Snapshots
In addition to the regional introduction, the report also showcases regional breakdowns for North, Central, and South America, in addition to The Caribbean:
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